The most effective marketing is built on a consistent perceptual foundation formed from organizational values, mission, competence and culture. We’ve been extraordinarily successful at translating these elements into unified brand personality.
In a typical year, SHIFT will design and launch 10-15 websites. Each is meticulously developed to instantly communicate the essence of the organization, and what differentiates it within its peer group. Our websites command a strong Google presence and function perfectly on all devices.
Current research tells us that short videos are the most effective way to present information, while conveying an organization’s values, culture and personality. This is why SHIFT made video production a core, in-house service in 2010. Video is a critical component to everything we do.
A focused, engaging month-to-month content program is the driver that brings new prospects into your pipeline and deepens the perception of the kind of company you’re building.
Public Relations & Social Media
The impact of traditional public relations has changed radically in the last 10 years. SHIFT supplements PR with critical expertise in using LinkedIn to get your story straight to your audiences.
Analytics provide an up-to-the-minute scorecard, a way to measure return on investment and refine programs to yield more value. SHIFT doesn’t bury you in data; we simplify it and provide the critical insights to drive success.