B2B Social Media: Is the Tail Wagging the Dog?

B2B Social Media: Is the Tail Wagging the Dog?

As of this morning, Harper Corporation had 318 followers on Facebook, and continues to post frequently. The precast company Metromont has 420 followers. SHIFT currently has about 500; that’s a net gain of about 100 over the past 4-5 years.

So why do we even do this? Why do B2B organizations spend time on Facebook?

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Apple’s Interesting Publicity Strategy for iPhone X

“Apple Does Not Play In Your Sandbox.”

This is a subhead from last Friday’s Inc. blog, titled What Public Relations Can Learn From The iPhone X Launch. According to blogger Ed Zitron, Apple purposefully shunned its longtime policy of getting the newest iPhones in the hands of traditional tech media writers. Instead, the company bypassed conventional publications in favor of YouTube reviewers with significant followings.

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Two Smart Prospecting Tools

Not everyone who receives our newsletter is in business development. But if you are, or if you work with others who are engaged in prospecting, let me pass along two quick resources.

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