SHiFT Marketing Taylor Crouch

Taylor Crouch Joins SHIFT

Since 2010, video production has been more than just a “capability” at SHIFT. It’s a vital part of what we believe a communications agency should do. So it was pretty jolting when Jessica, our videographer from 2012 – 2017, announced she was leaving last month to join the apparel brand Marleylilly last month.

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SHIFT Marketing mobile apps

Embracing the Millennial Mindset

Back in the 60s and 70s, Baby Boomers changed American culture at its core. Today, with smartphone in hand and different attitudes about seemingly everything, Millennials are having a similarly profound impact on what we buy and how we buy it.

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Godspeed Good and Loyal Friend.

The one and only Jessica St. Clair Smith became part of the SHIFT family in the late summer of 2012. Three weeks ago, she began a new position, managing a video marketing department for the wildly successful apparel brand Marleylilly.

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SHiFT Marketing Communications Starbucks

Starbucks and the Age of Entitlement

One mildly suffocating morning last week I slipped into the South Main Street (Greenville, SC) Starbucks for an iced coffee. The line wasn’t long and the wait was minimal. My order was processed and I was quickly on my way … with minimal engagement.

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