At SHIFT, we love video. We love video because we’re a marketing agency that understood the potential of 2-minute “documentaries” years ago. And we’ve got some compelling reasons why you should love video, too. When done right, videos can increase landing page conversion rates by 80%.
Not long after we moved into our swanky new office in the 70s-styled glass exterior showplace on Vardry Street, across from Greenville High School, we noticed a proud red tailed hawk taking a break on one of the light towers looming over Fluor Field.
Sincere thanks to Stevens Aviation for the opportunity to explore the impact of video communications in demonstrating the tremendous talent assembled at the company’s three aircraft service centers.
Though we’re often not consciously aware of it, most of us believe our lives are a journey toward something meaningful. This seems to be true for us personally, as well as for the organizations we help to guide. We may be racing down a road toward material prosperity, focused on the next big win as though this outward sign of achievement defines our purpose. But there is something more.
Two weeks ago, SHIFT had the opportunity to assist Doug Dent, CEO of Greenville Revitalization Corporation, with a media event to kick off the build-out of the new Textile Heritage Park. Located near The Lofts at Monaghan Mill, in the center of the “Textile Crescent,” the park will feature a small museum, along with displays set up to commemorate each of Greenville’s most significant textile plants.