Greenville SC advertising agency
Greenville SC advertising agency and PR specialist SHIFT brings a unique blend of talents in branding, website design, content marketing and video production. Day after day, through words, images and video, we tell the story of your people, your ideas and your services in a way that builds new business prospects and creates loyalty to your company.
Ten years ago, PR was PR. A small group of editors, writers and broadcast journalists shaped our perceptions of brands, products and people. Today, people get their news and insights from thousands of sources, across dozens of digital and traditional platforms.
As an agency engaged in marketing and public relations for the Greenville SC market, SHIFT brings our clients considerable expertise in conventional PR, as well as the ever-changing world of social media. We begin with a clear understanding of your business and communications objectives, and develop a multi-level plan designed to impact your target segments using the most cost-effective tactics available. Our PR plans are typically part of a broader content marketing program that encompasses website, video production, direct mail and search engine optimization.
The remark we hear most from prospective clients is: “I don’t want to waste time with Facebook. Our customers aren’t on Facebook and Twitter.”
Many times, we agree. Facebook, Twitter and other common social media platforms often are not the most cost-effective choice, particularly for the typical B2B company seeking to use public relations to grow in the Greenville SC market.
It is the overarching communications goal that must prevail in our planning and execution. For most small and mid-sized businesses, establishing key individuals as “thought leaders” is an essential strategy. The use of blogging platforms, short-format video, white papers, LinkedIn, email marketing, speaking engagements, media interviews and other smart tactics are established ways SHIFT is able to showcase company leadership and cultivate a community of followers.
Public relations and social media require an investment of time and resources to be successful. If you have questions or would like to discuss your ideas, please contact SHIFT to arrange a consultation.