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An 80-year legacy in Greenwood, SC, Countybank was a newcomer to the Greenville market when it opened a downtown office in 2006. With over 40 different financial services brands in the Upstate market, the challenge of building an enduring identity for the bank was clear cut.

SHIFT Countybank Team Shot

SO AS IT TURNS OUT, BANKERS ARE PEOPLE TOO.

Our job was to go beyond traditional brand positioning and connect the people of Countybank with upwardly mobile people of the Upstate. (Specifically, Greenville.)

SO AS IT TURNS OUT, BANKERS ARE PEOPLE TOO.

Our job was to go beyond traditional brand positioning and connect the people of Countybank with upwardly mobile people of the Upstate. (Specifically, Greenville.)

SHIFT Countybank Team

THE POWER OF VIDEO.

Let’s face it. From the outside, most banks look about the same. That’s why we go inside, using our in-house video crew to reveal the authentic spark of humanity within. What we found was a distinct spirit of creative energy. Each of our 2-minute videos reveal interesting people, eager to engage with new ideas and solid financial guidance. Click to watch it!

SHIFT Coutnybank Lisa Video
SHIFT Countybank Billboard

Let’s Talk About What Matters.

We’re all headed in different directions, moving at the speed of light. What brings us together? Our children. Launched in 2013, this campaign improved awareness of Countybank in the Greenville market by 48%. More important, it cemented a perception of the bank as less about selling products, and more about helping families find solutions for life’s most important challenges.

SHIFT Countybank Website

Solutions You Trust.

People don’t necessarily need a new bank. They need ideas to help them get the most from their time and money. Developed by SHIFT, the “SolutionsYouTrust” website provides new content each week targeted to families and small business owners.

Solutions You Trust.

People don’t necessarily need a new bank. They need ideas to help them get the most from their time and money. Developed by SHIFT, the “SolutionsYouTrust” website provides new content each week targeted to families and small business owners.

SHIFT Countybank Website

A THOUSAND LIKES.

Facebook allows Countybank to reveal its casual, informal side. Daily updates range from financial tips and community news to whimsical posts about the perils of parenthood. Is it working? You bet! With over 1000 likes, Countybank is the most “engaged” financial institution in the Upstate.

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