Greenville web development and content marketing agency SHiFT has launched a new website for industrial client Master Power Transmission. The new website features a strong brand presentation, a guide to MPT products, a technical support section and an editorial platform to spotlight examples of American manufacturing competitiveness.
The new Master Power Transmission combines a power brand story, practical information about the product line and access to a full scope of highly relevant content.
Developed on a content-managed system for easy updates to text and images, the website functions as a hub for new content. Web visitors can keep up with industry news, view YouTube videos (filmed and produced by SHiFT), read the news blog and access social media pages. SHiFT will continue working with Master Power Transmission to develop new content of high relevance to industry segments.
Understanding the importance of “in-bound content marketing,” each page on the website is optimized for maximum search engine potential. This was based on keyword research executed by the SHiFT content development team in collaboration with the client.
“The new Master Power Transmission website pinpoints where SHiFT is as a company,” writes agency partner Mike Harrison. “We’ve captured the essence of the brand, provided a great product reference tool and created a broadcast channel for ongoing communications. The site itself is deceptively simple, but what it does for our client is very exciting.”
SHiFT designs websites and executes integrated content marketing programs for a broad spectrum of clients in the industrial, health care, professional and financial services markets. For more information about SHiFT and its capabilities, use this link to contact the agency or email Mike Harrison at mikeh@shiftisgood.com.
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