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	<description>The Creative Solutions Agency</description>
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		<title>AEC Selects SHiFT for Website Design.</title>
		<link>http://www.shiftisgood.com/aec-selects-shift-for-website-design</link>
		<comments>http://www.shiftisgood.com/aec-selects-shift-for-website-design#comments</comments>
		<pubDate>Mon, 30 Apr 2012 15:35:37 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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		<description><![CDATA[SHiFT has been chosen by Greenville-based Automation Engineering Corporation for a new website design and an ongoing content marketing program. A 30-year leader in precision automation solutions for major manufacturers, AEC is an emerging global resource for premium tube and pipe producers seeking high-speed integrated material handling systems to optimize finishing room productivity and product [...]]]></description>
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		<title>Moneyball and the Ad Business.</title>
		<link>http://www.shiftisgood.com/moneyball-and-the-ad-business</link>
		<comments>http://www.shiftisgood.com/moneyball-and-the-ad-business#comments</comments>
		<pubDate>Fri, 20 Apr 2012 16:40:33 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Our Culture]]></category>
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		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1464</guid>
		<description><![CDATA[For those of you with some familiarity with our business, SHiFT is going through some very positive changes in the aftermath of Guy&#8217;s departure. Having finally seen the movie Moneyball, I liken our agency&#8217;s situation to what Billy Beane faced in Oakland when he built the A&#8217;s into a playoff contender despite one of the [...]]]></description>
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		<title>The New Face of Countybank.</title>
		<link>http://www.shiftisgood.com/the-new-face-of-countybank</link>
		<comments>http://www.shiftisgood.com/the-new-face-of-countybank#comments</comments>
		<pubDate>Thu, 12 Apr 2012 11:55:34 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Recent Work]]></category>
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		<category><![CDATA[SHiFT now]]></category>
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		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1442</guid>
		<description><![CDATA[There&#8217;s a new face of Countybank. She&#8217;s every parent&#8217;s daughter or son, full of promise and wonder. It&#8217;s a stock image, which normally isn&#8217;t our first solution, given our photography capabilities here at SHiFT. But when we found it and shared it with the client, everyone just fell in love with &#8220;Goggles.&#8221; You&#8217;ll see her [...]]]></description>
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		<title>Stop Selling Stuff! (Lessons from the Apple Store)</title>
		<link>http://www.shiftisgood.com/stop-selling-stuff-lessons-from-the-apple-store</link>
		<comments>http://www.shiftisgood.com/stop-selling-stuff-lessons-from-the-apple-store#comments</comments>
		<pubDate>Tue, 10 Apr 2012 16:52:21 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Our Culture]]></category>
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		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1474</guid>
		<description><![CDATA[I ran across a brilliant blog from Guy Kawasaki titled &#8220;10 Things You Can Learn from the Apple Store.&#8221; It&#8217;s a quick read chocked full of great insights. I want you to read it, so I&#8217;ll be brief here. The first lesson is one of the best: Stop Selling Stuff! The Apple culture is not [...]]]></description>
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		<title>Godspeed, Guy Kohn. Thanks for Everything.</title>
		<link>http://www.shiftisgood.com/godspeed-guy-kohn-thanks-for-everything</link>
		<comments>http://www.shiftisgood.com/godspeed-guy-kohn-thanks-for-everything#comments</comments>
		<pubDate>Tue, 03 Apr 2012 15:21:47 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Guy]]></category>
		<category><![CDATA[Our Culture]]></category>

		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1400</guid>
		<description><![CDATA[This Friday, April 6, Guy Kohn will come bouncing into SHiFT for his last time as a founder and partner of our ambitious little agency. Come mid-month, he will join Greenville-based OB Hospitalists Group, leaders in developing and managing in-house OB/GYN hospitalists programs. It&#8217;s a fabulous opportunity, and we know Guy will excel in every [...]]]></description>
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		<title>Kindness and the Final Four.</title>
		<link>http://www.shiftisgood.com/kindness-and-the-final-four</link>
		<comments>http://www.shiftisgood.com/kindness-and-the-final-four#comments</comments>
		<pubDate>Sun, 01 Apr 2012 19:36:18 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Mike]]></category>
		<category><![CDATA[Our Culture]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1358</guid>
		<description><![CDATA[I was watching the Louisville &#8211; Kentucky Final Four game yesterday when a text chimed on my iPhone. One of our clients was in a mild panic because a website SHiFT is developing is actually in &#8220;live&#8221; mode, as we build it. His supervisor found the site via Google Alerts, and asked that it be [...]]]></description>
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		<title>Brand Engagement and Facebook Timeline.</title>
		<link>http://www.shiftisgood.com/brand-engagement-and-facebook-timeline</link>
		<comments>http://www.shiftisgood.com/brand-engagement-and-facebook-timeline#comments</comments>
		<pubDate>Thu, 29 Mar 2012 20:12:11 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1367</guid>
		<description><![CDATA[A short piece from Mashable caught my eye this week. A recent study of the new Facebook Timeline pages of 15 mainstream brands revealed more engagement from followers. That&#8217;s great news. And it makes a lot of sense. For brands, Timeline is so much more dynamic than the somewhat generic pages of the past. Having [...]]]></description>
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		<title>A New Client: Freeman and Major Architects</title>
		<link>http://www.shiftisgood.com/a-new-client-freeman-major-architects</link>
		<comments>http://www.shiftisgood.com/a-new-client-freeman-major-architects#comments</comments>
		<pubDate>Thu, 22 Mar 2012 01:52:59 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[SHiFT Clients]]></category>
		<category><![CDATA[SHiFT Web]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1392</guid>
		<description><![CDATA[Allen Freeman and Charles Major carried the mantle of original founder W.E. Freeman forward and built Freeman and Major into one of South Carolina&#8217;s most respected architectural firms. In 2006, Joel Van Dyke AIA, an award-winning architect with over twenty years’ experience brought a new vision and great energy to this 70-year legacy. We’re honored [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Challenge for South Carolina (and America).</title>
		<link>http://www.shiftisgood.com/the-challenge-for-south-carolina-and-america</link>
		<comments>http://www.shiftisgood.com/the-challenge-for-south-carolina-and-america#comments</comments>
		<pubDate>Mon, 12 Mar 2012 21:42:03 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Mike]]></category>
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		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1382</guid>
		<description><![CDATA[I&#8217;ve referred so many business acquaintances to this brilliant story in the January-February issue of The Atlantic. I wanted to make sure all of SHiFT&#8217;s extended family had a chance to read and reflect on the piece. Writer Adam Davidson came &#8220;to Greenville to better understand what, exactly, is happening to manufacturing in the United [...]]]></description>
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		<title>From the HBR Blog: How Leaders Lose Their Luck.</title>
		<link>http://www.shiftisgood.com/from-the-hbr-blog-how-leaders-lose-their-luck</link>
		<comments>http://www.shiftisgood.com/from-the-hbr-blog-how-leaders-lose-their-luck#comments</comments>
		<pubDate>Mon, 05 Mar 2012 17:49:59 +0000</pubDate>
		<dc:creator>shift</dc:creator>
				<category><![CDATA[Mike]]></category>
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		<category><![CDATA[We Believe]]></category>

		<guid isPermaLink="false">http://www.shiftisgood.com/?p=1341</guid>
		<description><![CDATA[My favorite iPad app, Zite, delivered an interesting blog to my desktop a week ago. With a title like &#8220;How Leaders Lose Their Luck,&#8221; how could I resist reading the piece? The crux of the story is that successful leaders have certain qualities that allow them to connect with those around them, building what the [...]]]></description>
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