How To Improve the Effectiveness of Your Web Landing Pages by 80%.

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You’re fired up today. Good for you! It’s January 2. The economy is good and you’ve got 364 days to make big things happen for your organization. I’m feeling the same way.

Here’s a tip that can help: Research shows that adding video to your key landing pages has a significant impact on search engine presence and converting prospects into customers. Check out some interesting facts I’ve come across from online experts:

Video impacts search engine performance. Having a video on a landing page makes it 53% more likely to show up on page 1 of the search engine results page. (Source)

The average user spends 88% more time on a website with video. (Source)

Video improves conversions … the essential step in the sales process. According to studies by Eye View Digital, videos on a landing page can increase conversions by up to 86%. (Source)

Video keeps visitors on your landing page longer. One reason is that people would rather watch a short video than read a lot of text. Only 28% of the words on an average page of a website are actually read. (Source) It’s estimated that viewers retain 95% of a message when they watch it in a video compared to 10% when reading text.

Videos allow you to demonstrate the benefits of your product, while building trust … especially if you or your customer is able to tell the story.

Video is sharable content. Get this: Social video generates 1200% more shares than text and images combined. (Source)

Video naturally makes your landing page more engaging, dynamic, memorable and effective. We’d love to help you develop a strategy to integrate quality video on your landing pages. If you’re interested, please contact me to discuss further.

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