We Have a New Website. And We’re Pretty Proud of It.

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SHIFT has a new website. We think it’s great and we’d love to get your thoughts about it. Here’s the link: http://www.shiftisgood.com

How it came about.

Back in the fall, I spent a lot of time thinking — what are the most compelling reasons to hire SHIFT?

I studied the websites of fifteen marketing agencies in our Greenville peer group. I wanted to figure out what, if anything, made us different. I asked myself how important that differentiator was to the kinds of organizations we enjoy serving.

Then I looked at our existing website. Launched in 2014, it was true to our mission of championing the “Human Brand.” But amidst some of the striking work of talented web designers here in our hometown, it looked dated.

There was another thing: Our existing website overlooked the most exciting thing about our business: Since 2010, SHIFT has been the only marketing agency in the Greenville market to have an on-staff, full-time videographer. Over the past six years, we’ve produced more videos than any agency in the Upstate.

Just as important, short-format video the most effective means of digital communication there is today.

Changing the face of SHIFT.

So, in December we set out to change the face of SHIFT. I think the new website captures the essence of what we do and what we stand for.

I want to thank Gary Upham for his talents and tireless work designing and coding the site. Great appreciation also to our gifted videographer Jessica St. Clair Smith for the hundreds of micro-documentaries she’s lovingly pieced together.

We’re proud of the website and look forward to your feedback.

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