SHIFT recently completed a trade show exhibit design for Automation Engineering Co. LLC. The global provider of handling equipment for tube and pipe will be exhibiting at Tube 2014 in Düsseldorf, Germany, April 7-11.
When designing a trade show exhibit, we want the booth design to be eye-catching. Much like a billboard, we want the graphics to be full-sized, colorful and clean. The message must be on point and not too lengthy. According to the Center for Exhibition Industry Research, you only have 5 seconds to make a positive first impression.
Within seven halls of the Düsseldorf Fairgrounds where 1,200 exhibitors will be vying for attention, we felt it was more important to convey a valuable message than to simply brand AEC. The four-day conference is expected to draw 73,000 trade visitors from more than 100 countries. These people want to learn about the latest technologies, machinery and products.
We chose to market AEC’s Zero Impact Pipe Handling System. An all-electric, automated solution that requires little to no operator intervention, Zero Impact provides a cleaner, safer and more desirable work environment. These no-impact solutions safely protect pipes that require premium threading.
Within the AEC trade show exhibit design, “ZERO” becomes the company’s visual identity. The campaign is edgy and speaks to people who seek out better solutions to experience greater return. AEC asks a perplexing question to the future needs of large pipe production, “How can nothing… be something?”
The large “ZERO” can easily be seen from a distance. When visitors come closer to the booth, they discover how Zero Impact offers smooth conveyance of pipe, first-class protection of threads and premium connections, less occupational risk and noise exposure, and optimal machine and plant performance. In support of the show, SHIFT also created a short format video and brochure that provides greater detail on the benefits of Zero Impact.
For more information on AEC, visit www.teamaec.com. AEC will be exhibiting at Booth #6K29 at Tube 2014.