Building Smart Economic Development Websites

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What makes our community great? We’re collaborative. We think differently about how we can stimulate economic growth. So when we were given the opportunity to promote Greenville as the business location of choice with a resourceful twist, we were all in.

GRCGreenville Revitalization Corp. was created as the economic development arm of Greenville County Redevelopment Authority. Its purpose is to revive existing land and property for commercial use. By taking advantage of existing infrastructure, these redevelopment projects improve the quality of life in more established communities and reduce growth pressure in rural areas.

GRC’s first feature property,Forge, is slated to be the centerpiece of a revitalized Poinsett Corridor in Greenville County. The Poinsett District, a ¼ mile stretch of Poinsett Highway between Hammett Road and Gannett Street, is a major target of redevelopment and growth. Forge is a mixed-use development on a 4.27-acre site, formerly the home to the Piedmont Shirt Co. factory.

SHIFT created GRC’s website and is marketing the Forge property for additional investment. Easy to navigate, GreenvilleRevitalization.org provides the information businesses look for when considering a location. The website highlights the region’s strengths in advanced materials, aerospace, automotive, biotech and defense, and tells Greenville’s story of being one of the coolest towns in America.

GreenvilleRevitalization.org also engages visitors with video, including testimonials from some of greatest leaders in Greenville County. An interactive mapshows how Forge is at the epicenter of parks and trails, shopping and restaurants, and great institutions of higher learning.

In the coming months, we’ll be working with GRC to market and showcase Forge to site consultants, economic development agencies, prospective tenants and the greater business community. In the meantime, check out the website for yourself atwww.greenvillerevitalization.org.

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